How do you choose a product or service to sell?

Focus on products that sell well online

This might seem obvious, but your online business needs to offer products and services that sell well. This is crucial for creating a good marketing strategy, ensuring a steady stream of orders, and avoiding losses that could hurt your e-commerce store.

Questions to ask yourself before choosing a product.

Make sure you do a thorough market study before opening your e-commerce store. To find the right product or the most profitable service, ask yourself these questions:

• Do the products you want to sell meet a specific demand or need among Internet users?
• Who are you hoping to reach online?
• What is the estimated sales market in euros?
• Is the product or service compatible with your starting budget?

In addition to these various questions, examine what the competition and leading sites in the targeted field are doing. All this information will help you determine which digital marketing strategy you need to implement to maximize your online sales activity. Above all, you'll be able to estimate the launch cost, assess the value of handling delivery yourself, and know all the responsibilities that fall on you online.

Don't forget to answer one of the most important questions: should I offer niche products or everyday essentials?

The market research must be thorough to pre-select several potentially profitable products and services. We recommend using practical tools such as Google Trends, SEMrush and Ahrefs for this. Don't hesitate to use the best CMS to launch your online business and optimize your chances of making a profit from your website domiciled in France!

Study the competition to make good sales online

A profitable business is one that keeps an eye on the competition to stay ahead. Don't hesitate to check out your competitors' websites and take inspiration from their bestsellers to pick your e-commerce products and services! It'll give you a clear idea of what's working.

The idea behind this strategy is to find a unique way to present your e-commerce offer while avoiding outdated products or services that customers don't find very useful. Create a real competitive monitoring strategy. You can subscribe to the newsletters of online stores that interest you, browse their product catalogs, or visit their social networks to get specific data. While Instagram and Facebook reflect online sales trends pretty well, TikTok is still the social network to watch closely.

Observing other digital businesses also allows you to align with market prices. This tip also helps refine your communication strategy to attract customers and prospects in France, as well as abroad on your online sales platform.

Remember to calculate the potential profitability of a product before officially launching it. You need to think about manufacturing, dropshipping, packaging, and the payment methods to implement.

Ride the wave and launch your online business!

If you're looking for products that can be sold online immediately for your online business, check out the current trends. This strategy helps minimize bounce rates and financial losses. You can start building your online reputation, get your first customer, and generate your first sales with this approach.

When it comes to online sales, the trends are smartwatches, office chairs, and refurbished smartphones.

You can also offer in your online store:

• face masks,
• sports and fitness products,
• telephone support,
• baby carriers.

According to Google Trends, pajamas, dog food, makeup, and posture correctors are breaking delivery records on websites.

But be careful! Trends come and go. So, you need to anticipate changes in your online business and have a plan to bounce back.

Offer quality products and services online.

You may already know this, but a product that sells well is a product of excellent quality. Here's our advice for basing your e-commerce business on selling a reliable item!

The value for money: a determining factor in e-commerce

Don't take the easy way out. Offering poor quality items on your online store may lead to a temporary increase in orders, but you'll always lose out in the long run.

Unhappy customers will let the whole world know, which could ruin your reputation and sink your online sales business. Reviews are crucial on the internet.

All it takes is one unhappy customer to mess up your entire e-commerce strategy. Every purchase not made in your store is a sale for your competitors!

Focus on eco-friendly items for your online sales strategy

Our tip for making your online sales project a success and increasing your turnover? Offer high-quality products at good prices that are beneficial for the planet. Ecology is at the heart of current events. 56% of consumers say that environmental concerns are decisive in their purchasing decisions. 67% of them even indicate that they buy products that are good for the environment, even if they are more expensive.

So, we recommend going for green e-commerce. You should also think about how you package your products. Use sturdy containers if you need to ship fragile items. Also, pay attention to the expiration dates of your products, optimize your website, and the prices you display on your site. The smallest mistake can be fatal for your store!

Focus on an excellent marketing strategy for your business

A product or service does not sell itself on the internet. In order to guarantee the purchase of the items in your online store, you need to think about your digital marketing and communication strategy.

You really need to know how to communicate on social media to promote your products and services and offer viable solutions to your customers. Opt for:

• a newsletter,
• a blog, a sales funnel, or an online site,
• promotions and contests for distance selling,
• search engine optimization.

Your e-commerce website reflects your professionalism in France and around the world. So, take care of your image for a thriving online business. Don't hesitate to seek help from a digital marketing specialist to manage your brand image and that of your products online.

Our latest tips for your online business

You can specialize in selling a niche product for your e-commerce store if, for example, you already have a concept that works on social networks. Why not offer rare items or original equipment on your website for customers who are passionate about your niche?

The product or service you sell should be in a field you're passionate about. You should also plan a coherent and solid after-sales service (SAV) procedure to cover your back! Careful organization and a quality offering can bring you several billion euros in turnover. It's up to you to launch your e-commerce sales business.