WordPress, the ideal CMS for starting your online business
The world's most widely used open source CMS, WordPress hosts over 5 million active websites. It allows you to design websites of all kinds, complete, fast and highly ergonomic. You'll need to install the WooCommerce plug-in to start configuring the functionalities of your online sales website. The WordPress WooCommerce CMS makes it easy to configure :
- store location information,
- inventory management and product presentation,
- product delivery and shipping conditions,
- operation of customer accounts,
- e-mail management.
The WordPress content management system gives you access to numerous templates for defining the theme, creating the navigation interface and the layout of the e-commerce site. The numerous extensions of the WooCommerce CMS also enable synchronized integration of marketing analysis tools (Hubspot, Zapier, Mailchimp, Google Ads, Mailpoet, etc.) with the website. You'll also find extensions on this popular CMS to boost the SEO of your online platform.
Call on a WordPress or WooCommerce developer for the project of creating an optimized online business site. To attract traffic to your WordPress e-commerce site, you need to have a good presence on social networks. If you want to succeed on TikTok, Facebook or Instagram, for example, there are many resources/training courses available on the internet that you can exploit.
For example, by learning how to use TikTok for business, you'll master the essentials for turning the powerful Chinese social network into a formidable marketing lever for promoting your business.
Prestashop, the CMS for large online businesses
The French Prestashop CMS is free and open source. This content management system enables the creation and operation of large-scale online sales sites, even if these have to feature thousands of products. The Prestashop CMS can be used by people with basic computer programming skills, as the solution offers the possibility of using downloadable open source stores or SaaS stores accessible via subscription. However, you can also design a fully customized online store with the Prestashop content management system.
Thousands of themes are available to customize the site's design and interface to suit your corporate identity. This CMS helps you integrate functional elements such as inventory management, logistics management, product promotion, sales analysis, etc. as you wish. Prestashop offers a responsive format and an ergonomic back-office, enabling you to create SEO-optimized websites.
On a Prestashop store, customers have access to several payment methods (credit card, PayPal, Stripe, Payplug, etc.). As an entrepreneur in France, your non-salaried professional activity is subject to several tax obligations, including the cotisation foncière des entreprises (CFE). Use this guide to find out how to calculate your CFE when running an online business.
Wix, the software for small businesses
Wix is one of the most popular no-code content management systems. This content management solution is not very efficient for running large-scale websites. The CMS offers an intuitive, user-friendly interface with over 500 templates that you can easily customize. The platform features a media library of over a million images that you can use free of charge. Wix also offers the possibility of creating a multilingual online business site that accepts multiple currencies.
You can also manage your marketing campaigns directly from the CMS, whether it's an email campaign or an Instagram/Facebook ad. This content management system helps you benefit from excellent search engine optimization, as the site's pages will load very quickly (if you use few JS scripts). You can easily set the parameters for managing members' areas and booking forms. The software offers 24/7 customer support and highly secure hosting for your website.
An open-source CMS, Adobe Commerce (formerly Magento) offers developers a high degree of flexibility. The software allows the installation of several plug-ins to build a complete, high-performance website. As with most content management systems on the market, some customization options are subject to a charge. To get to grips with this CMS for creating online business sites, enlist the help of an expert. Adobe Commerce websites require powerful hosting for optimal operation in real time, even with heavy traffic.
You can create a vast catalog of products on your site, modifying the attributes, design and back-office of your platform as you wish. You can list up to 10,000 items on your online website. Adobe Commerce lets you reach the international market, as you can create and manage multiple e-commerce stores in different languages and currencies. The CMS has a large, active community and responsive technical support to help users quickly resolve site modification or maintenance issues.
Shopify, the CMS par excellence for online business
A turnkey CMS, Shopify is designed to help users with basic computer skills to create a professional sales site quickly. Several free, customizable themes are available to create your site's interface in just a few clicks. You can access a wide range of options for managing inventory, deliveries and shipments, product presentation and more. This CMS also facilitates the management of discount coupons by offering the integration of secure international payment methods into the platform.
The online store creator benefits from web hosting and a domain name as part of his package. By choosing a paid package, you can benefit from statistical marketing analyses performed by Google Analytics. This tool enables you to fine-tune your sales techniques. Shopify is primarily designed for small sites (less than a hundred products). Monthly packages to use this CMS start from $27 per month. Technical support takes care of all website security updates.
Written by our editorial expert
October 11, 2023
