How do I use TikTok for Business?

Set goals that match the way TikTok for Business works

As with Instagram and any other social network, using TikTok for your business needs to be part of a business and marketing strategy. You need to understand how the platform works, so you can choose a more productive approach that's tailored to your audience and objectives. Then define your objectives, which may vary according to your needs:

• development of brand awareness,
• increase in the conversion rate,
• acquire traffic to your website.

Using TikTok for Business can also encourage users to install mobile applications developed by your company.

Create your business account on TikTok for Business

The first step in using TikTok for Business is to create a dedicated business account. If you already have a personal profile on the platform, you can switch to a business page in the settings.

If not, log in, open the application and select the "create" option. This is located at the top of the screen, on the right-hand side or in the middle. Then enter your e-mail address and password on the registration page, and click on the "Register" button. Your login may also be an existing Facebook or Twitter account. This will enable you to link the two accounts directly for better management.

Then verify your pro profile with a verification code, and fill in all the information related to your company: name, region, sector, telephone number, etc. Finally, set up your billing information, and specify any tax and payment details. Then click on "Go to Ads Manager" to finalize the creation of your TikTok for Business pro profile.

Create challenging hashtags

Creating video challenges is one of the trendiest ways to promote your business to TikTok users. Companies can challenge users to take part. They can then produce digital content that refers to the companies involved, using related hashtags. This marketing communication strategy promotes the brand and strengthens the commitment of users and potential customers. Create a real community around your TitkTok for Business page.

Depending on your objectives and sector of activity, you can ask platform users to reproduce a choreography. You can also encourage them to showcase one of your products by filming themselves. Once viral, this hashtag gives users a sense ofbelonging to your community. Guess was the first brand to launch a digital challenge on TikTok with the hashtag " InMyDenim ". Through this challenge, users were encouraged to post videos or photos showing them wearing the brand's accessories and clothing. The brand achieved great results with this marketing campaign: over 52 million views of the hashtag and an engagement rate of 14.3%.

The importance of being accompanied by a TikTok Agency like Katall

Navigating TikTok alone can be complex. A specialized TikTok Agency, like Katall, has the expertise to develop tailored strategies, create engaging content and optimize your campaigns. With professional support, you'll save time, reach your goals faster and maximize the impact of your presence on this dynamic platform.

Advertise with TikTok's business account

To promote your brand on TikTok for Business, the platform offers different types of advertisements for a target audience based on different criteria: language, interests, gender, geolocation and age. Businesses and professionals can use three advertising formats on TikTok for business:

• Top View,
• In-Feed,
• Brand Takeover.

The Top View ad campaign is a premium format that appears in first position in the community's news feed as soon as a user opens the TikTok application. The ad is presented in autoplay mode and lasts between 15 seconds and one minute. This type of advertising is offered to all types of users, without any notion of targeting.

TheIn-Feed ad is exceptionally displayed in the user's TikTok news feed. In-Feed videos can be up to one minute long. They include a link directing the user to an application or the company's website. As with all videos on the platform, users can interact with likes, comments and shares. This helps grow the community. The Top View ad is similar to the advertising formats used on Instagram, Facebook and other social networks. This location is often used by the community manager to develop the brand's image and boost traffic to its website.

The Brand Takeover ad is also visible when the application is opened. The ad visual appears full-screen, offering users a more immersive experience. This high-impact ad can take the form of a 3- to 5-second video, or a 3-second image.

Use the branded effect

Another advantage of TikTok for Business is that it offers professionals and businesses the possibility of creating a filter or effect featuring their brand. This involves adding a product to visual content in augmented reality or 2D and 3D formats. To increase your visibility, you can link these effects to TikTok challenges. These are valid for six days and have a high potential for virtual content virality.

TikTok for Business's branded effect was used by Pizza Hut to place its logo (red flag) on videos. Platform users could then download the sticker and integrate it into their posted videos.

Make liveshops with your TikTok for Business account

TikTok is also known for its exceptional live performances. You can easily use these live videos to present your services or products and encourage users to make a purchase directly via your page. TikTok for Business offers live tools for sharing promotional information, inserting product links during live performances and a replay function. The latter is available for 90 days.

Features such as catalog and store creation, as well as the purchase of tagged products, are also planned during the live shows for French companies. So don't hesitate to use this channel to promote your brand, expand your community and win even more prospects and customers. You can also partner with influencers to promote your business on TikTok.