Instagram is the top social network for young people and active professionals, both in France and worldwide. With 1 billion users, it's more dynamic than Facebook and has more impact than Snapchat. 50% of users connect at least once a day! Also, 70% of its users are under 35.
It has also helped popularize the profession of influencer. This is someone who, through their status, position, or media exposure, is able to influence consumer habits for marketing purposes.
In other words, their behaviors are replicated by a large part of their community. Many individuals have decided to become influencers by methodically building their reputation on Instagram.
Thinking of jumping into this adventure?
Let's explore our complete guide to becoming an influencer on Instagram together.
There are several legal statuses available for creating your own company:
- The micro-entrepreneur status is particularly easy to set up, manage and dissolve. Your social security contributions are calculated based on the gross turnover achieved each month or quarter.
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The EIRL(Individual Limited Liability Company). As the name suggests, the entrepreneur is only liable up to the amount of their capital contributions to the company.
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EURL (Entreprise universelle à responsabilité limitée). It offers the same advantages as the EIRL, but its manager is considered a self-employed worker.
- The SASU (Société par actions simplifiée unipersonnelle) is particularly flexible. Its day-to-day operation is set out in the articles of association. The Chairman of the SASU is covered by the general social security system.
- The SARL (Société à responsabilité limitée) or the SAS (Société par Actions simplifiée ) are suitable if you choose to set up a joint venture.
When creating your company, you will need to indicate a registered office address. Many Instagrammers choose the services of a business domiciliation company.
Take advantage of a wide range of addresses located in the prestigious districts of Paris and other major French cities! This will boost your business's credibility with financial partners or supporting brands.
This domiciliation offer comes with a full range of services designed to make your daily life easier: mail management, telephone answering service, access to meeting rooms for client meetings, legal and administrative assistance, etc. This way, you can lighten your load and focus on what really matters: growing your business!
To become a real influencer, it's essential to build an Instagram profile with the largest possible community. To do this, make sure you're identifiable by clearly defining your positioning, your target followers, your target brands and your communication style.
Optimize content publication by selecting only what might interest your followers, creating as much added value as possible in their eyes (discovery of new products, new trends, etc.).
Adopt a structured communication over time with a built editorial calendar to build loyalty with your community.
Listen to what they have to say so you can include their feedback in your communication and influence strategy.
Influencers on Instagram earn revenue by promoting brands. Often, brands send them products for free in exchange for a quality online promotion.
This way, the visibility you give the brand helps it increase sales, and you get paid for it. Some influencers even become regular or official ambassadors for a brand.
The micro-entrepreneur status allows you to benefit from simplified administrative and tax procedures. You'll need to declare your income online on the official government platform. You should also report your income on your income tax return.
Alternatively, the way you declare your income varies depending on the legal status you choose.
You need to carefully avoid several pitfalls to create a strong community around your profile.
First, carefully target the brands you would like to work with, and create a coherent universe to appeal to your followers.
Despite the increasing number of partnership proposals, stay true to the image you want to build.
An Instagrammer who pointlessly multiplies promotions will dilute their impact on their community and discourage other brands from using them.
There are many types of Instagrammers: beauty, travel, clothing, etc. Your creativity and perseverance, combined with good business management, are the keys to your success in this area! So, what are you waiting for to take the plunge?
Written by our expert Paul LASBARRERES-CANDAU
June 11, 2020
