Although TikTok attracts users of all ages, it is particularly popular with younger Internet users. In France, for example, 72% of the platform's users are under 24, compared with 63% worldwide. To succeed on TikTok, you need to find your niche and choose the right theme.
Indeed, even if the platform has grown exponentially in recent years, you shouldn't assume that all users will be interested in your content. So position yourself on a restricted niche of users and implement an appropriate editorial and digital marketing strategy. This will enable the algorithm to categorize your content and offer it to your target audience.
Video quality is an important criterion for visibility on TikTok. Even if the video deals with a fascinating subject, it will lose all interest if it's blurry and has poor sound. So invest in good recording equipment. You can simply use your smartphone's camera, as long as it has a good resolution. To improve image quality, use ring lights. Available at very affordable prices, these light-projecting devices are widely used by brands and content creators on this social network.
What's more, all social networking professionals, whether community managers or influencers, for example, agree that short videos are more likely to be viewedin their entirety and more than once. Bear in mind that it's the first fifteen seconds that are the most decisive. So create an original video that captures the viewer's attention in just a few seconds.
If you're going to make a long TikTok video, publish it in several parts to keep it short. In addition to making it easier to read, this will encourage users to visit your profile and discover other content at the same time. Before publishing the video, check the "high quality upload" box for a better rendering of your content. This will enable Internet users to view a more attractive video, which may encourage them to take an interest in it, share it or record it.
The TikTok social network is widely used for sound and video covers. Stay on top of sound and music trends to create unique content. Take on popular challenges to create content that meets the needs of the majority of users at any given time. These videos will give you thousands or even millions of views in a very short space of time.
Another tip for breaking into this social network is touse trending effects or filters to create your videos. To do this, bookmark the effects or sounds that interest you and create your videos at the right moment. And make sure you publish your videos at the right time. Access your analytics data in the creator tools settings and determine the time slots when your community is most connected. Post your videos on TikTok in favorable time slots and try to be consistent.
TikTok's "For You" page allows users to discover an infinite number of new videos. In other words, they don't have to follow a particular account before watching a video from a profile. The platform's algorithms analyze users' behavior and adapt content according to their actions and interests.
To succeed on TikTok, choose the right keywords to describe the content of your videos. This will enable the platform to better categorize them so as to offer them to users who have that interest, even if they're not among your subscribers. The use of hashtags is also essential for optimizing views on your videos. Choose hashtags that really correspond to your visual content or your audience. That way, you're more likely to appear in users' "for you" lists.
If, for example, you use a "kids" hashtag on a video that doesn't deal with anything to do with children, it's obvious that it won't reach its target audience on the app. However, avoid using "for you" or "pour toi" hashtags in the descriptive part of your videos. These can have a negative impact on the visibility of your video after publication.
To get into the good graces of the TikTok algorithm, you need to stand out from the crowd by posting videos regularly. Ideally, you should post at least one video a day. Also, interact with your subscribers and other users of the app. Likes, shares and comments all contribute to boosting the visibility of a TikTok video. So respond as soon as possible to all those who leave comments under your videos.
TikTok is a platform in its own right, and doesn't use the same code as YouTube, Instagram or Facebook. If you want to become a content manager, for example, you need to know how this application works, so you'll have all the tools you need to play your role to the full. Here are a few more tips to boost your visibility on the TikTok social network:
- interact with other content creators,
- make duets with videos from other, better-known users,
- avoid deleting your old videos,
- delegate the management of your TikTok account.
Success on TikTok takes time, discipline and perseverance. Whether you use TikTok for business or the standard version, make live videos to gain more subscribers on the social media platform. Ideally, you should be visible in general on the live videos of better-known creators to generate more traffic to your account.
Written by our expert Loré
September 6, 2023
