Company domiciliation is a practice authorized by French law, enabling a distinction to be made between the address of the registered office and that of the place of business.
Domiciliation companies offer companies the choice of an administrative address from a wide range of prestigious and prestigious locations. This choice is one of the first formalities to be completed when setting up a company.
As a showcase for all your stakeholders, your head office address must be mentioned on all your official documents (invoices, quotations, articles of association, purchase orders, etc.). It should also contribute to conveying a positive corporate image.
Last but not least, it also determines nationality, country of taxation and jurisdiction in the event of disputes.
Domiciliation companies make it possible to outsource a wide range of low added-value, day-to-day tasks . They play a direct role in improving their customers' performance, by promoting a more efficient business model.
Find out in this article how a business address can optimize your local referencing.
Local Search Engine Optimization (SEO) is an SEO practice that enables you to increase your visibility on search engines when Internet users submit a query that includes a certain geographical area.
For example, when they write "Best fruit and vegetables in Bordeaux" or "Notary in Paris", search engine algorithms take into account the geographical indication to propose the most relevant results possible.
This method allows you to promote your services to customers located close to your actual place of work, but not only!
According to Google, 4 out of 5 consumers use search engines to find local information
Domiciliation companies enable entrepreneurs to separate the address of their head office from that of their place of business.
They can therefore choose from a vast array of prestigious addresses designed to enhance the image of their business. For example, a company that devotes a large part of its activity to export will benefit from being located on the famous Avenue des Champs-Elysées, in the heart of Paris. This is an asset that inspires confidence in the eyes of all partners.
By choosing a domiciliation address close to your target market, you can attract customers to your business more easily.
For example, if your home address is in Paris, but a web surfer searches for you in Lyon, you won't be as well positioned as if you were in Lyon.
This is why domiciliation allows some companies to be domiciled in several locations to increase their visibility.
They are referenced locally in many cities, but do not have a physical presence there.
The principle is simple: mention all the cities you serve, even if you're not physically present there.
It's very rare to work only with your home town.
Domiciliation makes it easier for companies to target their core market through local referencing.
The model presented above is valid unless your business requires customers to come to the store (and you don't offer a delivery service).
In this case, there's no real point in extending your referencing to Lyon when your premises are in Paris.
However, service companies can extend their brand awareness and attract new customers more easily by choosing to differentiate their place of business and head office address.
The use of local SEO therefore enables a company to extend its online presence across the whole of France, while having justone place of business.
What's more, you can benefit from a domiciliation address for just a few dozen euros a month.
Direct debit companies have developed "à la carte" offers to suit the needs of each customer.
In this way, they contribute directly to the development of their customers' business activities, and promote the success of their projects.
Written by our expert Paul LASBARRERES-CANDAU
October 1, 2018
