Crowdtesting is the use of a community of testers to evaluate the usability of a product, service or concept online.
The latter are responsible for carrying out a complete audit of the product submitted to their expertise, highlighting imperfections, bugs and any points that need to be improved.
A genuine innovation tool, it renews the testing of products that have long been used in all sectors.
Testers are brought together through the use of online testing platforms or co-creation, which enable us to animate, manage and federate a community of testers located in the four corners of the world.
The professionals involved have varied profiles and highly complementary approaches, enabling them to identify all the faults contained in an application or website, for example.
This solution satisfies a large number of project creators for its speed, efficiency and quality of service. Above all, it is the least expensive alternative for young entrepreneurs in the digital sector. It's a "win-win" concept in which both entrepreneurs and testers benefit.
Crowdtesting is the ideal way to measure the feasibility of your user-centric digital project.
Crowdtesting mobilizes a worldwide community of testers via social networks and beta-tester platforms.
Many communities of testers are able to react within a day: you submit your project in the morning, and they take care of testing it that same evening, when you get home from work!
No scheduling problems, a vast community of professional testers and a 24/24 service mean your product can be analyzed in record time.
By the next morning, you'll know whether your digital product is right for its target market.
Crowdtesting provides a simple answer to a complex problem!
The digital ecosystem is evolving at a rapid pace, and it's not easy to adapt to new consumer trends, to the digitization of know-how, or to assimilate all customer expectations.
Dealing with digital natives is a real challenge for companies.
However, crowdtesting platforms overcome this difficulty by using freelance workers.
In this context, crowdtesting is the platform model for QA testing , making it possible to have a digital product tested and get concrete answers about its bugs, ergonomics or functionality...even before it goes to market!
Once the community of testers has been mobilized, they draw up a test report to provide a complete overview of areas for improvement and identified bugs.
Let's take an example: simply translating your website into several languages can cause problems. Each word can have several meanings, and a good command of the language is essential. Crowdtesting platforms are capable of mobilizing all the talent needed to solve this type of problem.
The fragmentation of the device and OS market is no longer a problem: crowdtesting enables us to benefit from enough expertise to cover all combinations of devices, OS versions and browsers.
The scattering of testers around the world also makes it possible to measure the efficiency of a website's operation at different connection speed levels.
More broadly, this analysis makes it easier to identify your competitors, highlight your strengths and build the most effective business model and business plan .
The role of testers is to answer the question "Why will your project work?"
Using a crowdtesting platform is much cheaper than using a professional project management provider.
In fact, freelancers are remunerated on the basis of time spent, and the amount of commission charged by platforms is much lower than for other service providers.
This is the main reason why young entrepreneurs and start-ups are so interested in this solution.
Crowdtesting is an alternative to amateurism and costly studies!
Crowdtesting is an effective way for project developers to launch a product in optimal conditions: eliminating bugs, improving the user experience, graphic design, ways to improve your offering, etc. are all crucial assets for making your solution popular as soon as it's on the market!
Written by our expert Paul LASBARRERES-CANDAU
November 7, 2018
