Crowdtesting refers to leveraging a community of testers to evaluate the usability of a product, service, or online concept.
These testers are responsible for carrying out a complete audit of the product submitted to their expertise, identifying its imperfections, bugs, and all the points that need to be improved.
A true innovation tool, it updates product tests that have been used for a long time in all sectors.
Testers are brought together through the use of online testing platforms or co-creation platforms, which allow you to engage, manage, and unite a community of testers located all over the world.
The professionals involved have varied profiles and very complementary approaches, enabling them to identify all the defects contained in an application or a website, for example.
This solution satisfies many project creators due to its speed, efficiency, and the quality of the services provided. Above all, it is the least expensive alternative for young entrepreneurs in the digital sector. It's a win-win concept where business owners and testers both benefit.
Crowdtesting is the perfect solution for measuring the feasibility of your user-centric digital project.
Crowdtesting makes it possible to mobilize a community of testers across the globe through social networks and beta-tester platforms.
Many tester communities can respond within the day: submit your project in the morning, and they'll test it the same evening when they get back from work!
No scheduling issues, a large community of professional testers and a 24/7 service allow you to analyze your product in record time.
The very next morning, you'll know if your digital product is a good fit for its target market.
Crowdtesting provides a simple answer to a complex problem!
The digital world is changing fast, and it's not easy to keep up with new consumer habits, the digitization of expertise, or understanding what customers want.
Dealing with digital natives is a real challenge for companies.
However, crowdtesting platforms overcome this difficulty by using freelance workers (independent contractors).
In this context, crowdtesting is the platform model for QA testing, allowing you to have a digital product tested and obtain concrete answers about its bugs, ergonomics or functionalities... before it is even marketed!
Once the community of testers has been mobilized, they draw up a test report to make a complete assessment of the points to be improved and the bugs identified
Let's take an example: the simple desire to translate your website into several languages can be problematic. Each word can have several meanings, and it is essential to have a good command of the language. Crowdtesting platforms are able to mobilize all the talents to respond to this type of problem.
The fragmentation of the device and OS market is no longer a problem: crowdtesting means you get enough expertise to cover all combinations of devices, OS versions, and browsers.
The distribution of testers around the world also makes it possible to measure the effectiveness of a website's operation with several levels of connection speed.
More broadly, the analysis helps you easily spot your competitors, highlight your strengths, and build the most effective business model and business plan .
The role of testers is to answer the question, "Why will your project work?"
Using a crowdtesting platform is much cheaper than hiring a professional project management provider.
Freelancers get paid based on time spent, and the commissions charged by platforms are much lower than other providers.
This is the main reason why young entrepreneurs and startuppers are so interested in this solution.
Crowdtesting is an alternative to amateurism and costly studies!
Crowdtesting is an effective way for project leaders to launch a product in optimal conditions: bug fixes, improved user experience, graphics, suggestions for improving your offer, etc. are all crucial assets to make your solution popular from the moment it is launched!
Written by our expert Paul LASBARRERES-CANDAU
November 7, 2018
