Professional Instagram account: everything you need to know

How do I create a pro account on Instagram? 

It's extremely simple. Go to your account settings and select "Account". You'll then see "Upgrade to a business account". Click on it, and you're now the owner of a professional account on Instagram. 

Choose the category that best suits your company's activity and get started.

What are the advantages of creating a professional Instagram account? 

As anentrepreneur, when you launch your business on Instagram, you shouldn't do so with anything other than a professional account. Professional Instagram accounts have unique features, allowing you to: 

• access your performance with Instagram Insight, 
• boost your posts by advertising them, 
• schedule your posts in advance, 
• share links in your stories, 
• to use Shoppable Posts. 

1. What is Instagram Insight and how can I benefit from it? 

Instagram Insight is an indispensable tool for business accounts. It gives you access to extremely important data about your followers: 

• like, 
• age, 
• location,  
• the evolution of your subscriber base, 
• their moments of activity on the platform.

This data will not only help you to better understand your persona, but also to boost your audience. How do you do this? By influencing the content and publication times of your posts. 

Tailoring the content will enable you to better reach your prospects, while the time of publication can correspond to your subscribers' most active period. In this way, the quality of your communication will be enhanced, as will the impact of your posts. 

As each post has its own statistics, you'll be able to get a better idea of what makes the community tick, and what goes by the wayside.

2. Increase your sales with advertising on Instagram

If you already have a Facebook account for your business, you're probably familiar with the ad manager powered by Méta. It's the one that lets you run your ads on Instagram. 

Thanks to the large amounts of data collected on each user by the Meta company, you can cross-reference Instagram Insight data with the prospects you want to target. 

3. Why schedule your posts in advance? 

Thanks to post scheduling, you can better organize your working time. You can now devote a day, or even half a day, to creating your posts.

All you have to do is schedule their publication, and wherever you are, they'll be online at the date and time you want. It's a considerable time-saver, ensuring regular publication while still allowing you to take a vacation. 

4. Insert links in your stories? 

Why is it important to be able to insert redirect links in your stories? To use your Instagram posts as leverage for your traffic. Every Instagram post is a natural, free advertisement. 

For the launch, promotion or sale of a product or service you offer, inserting a redirect link will make all the difference to your conversion rate. Guide platform users directly to your merchant site. 

5. What are shoppable posts? 

Shoppable posts are Instagram posts on which you can tag your products. This feature is available to professional accounts that have created their storefront in Instagram Shopping. 

In addition to your e-commerce website, you can now add a new showcase for your products, thanks to Instagram Shopping. While for the time being, only US-based companies can sell their products directly on Instagram, there's no doubt that this feature will be extended to Europe in the coming months.