Why wait to take advantage of one of the most powerful sites in terms of traffic? A site capable of raising awareness of your company, based on the quality of the content you publish online?
Here we explain how to create a successful Youtube channel, from launching it to the equipment you'll need to succeed. Above all, we'll explain why your Youtube channel can make all the difference to your business.
Few people know it, but creating a Youtube channel is child's play. Five steps are particularly important for creating your own Youtube channel. All you need to do is follow them, and you'll be off to a flying start.
Step 1: create the chain
Since 2006, Youtube has been owned by the American giant Google. Creating a channel with a Google account takes just three clicks. Once on Youtube :
- Click on your profile picture,
- Click on "Create a channel",
- Check your account information and confirm.
You now have a Youtube channel! As you can see, the easy part has just been done.
If you decide not to create a channel with a Google account, you'll need to fill in your first and last name, e-mail address, date of birth and cell phone number to have a way of retrieving the password.
Step 2: Choose your channel name and account type
When you create your Youtube channel with a Google account, the name of your channel is the same as your Google username. This is a standard account. To create a channel with the name of the brand you manage, simply access the list of your channels in your Youtube account settings.
Once on this page, you can add a channel and name it after your brand or company. To distinguish your corporate channel, you can create a branded account instead of a standard one.
🔎 The advantage of a branded account, is that it allows you to add people who can manage the account, as well as their degree of control over the account.
Step 3: Take care of your YouTube channel's branding
Once you've completed these first steps, go to the "Customize channel" tab . A "Branding" tab appears. Here you can change or update your profile picture.
Generally speaking, companies choose to use their logo as the image for the channel. Why do they do this? Because the logo ensures visual continuity between their website, products and services, and accounts on other social networks.
A subscriber needs to be able to recognize you quickly, whatever platform they find you on.
✏️ It's important to maintain visual consistency with the accounts you already have on other platforms (Facebook, Pinterest, etc.).
Then there's the banner, the background image of your Youtube channel. Here again, consistency is key. If you sell yoghurts, an image related to milk, mountain pastures and cows is perfectly coherent. On the other hand, an image of a car or a hydroelectric plant will be far less coherent.
Step 4: Insert a redirect link
As anentrepreneur, you're no doubt familiar with the race for backlinks, those external links that help you rank higher in search engines. With a Youtube channel, you've got a new backlink.
To add your website link and the profile of your other social network accounts, go to your profile's general information. There, add the links that will enable your subscribers to visit your website and your other social network accounts.
Do the same from your website and from your other social networks. You should have a link from your Youtube channel to the sites you want your subscribers to see, and vice versa.
Step 5: Describe your chain
This is probably the most important part. The one that almost nobody reads, except theYoutube algorithm. Your channel's description, which can also be found in the "General Information" tab, must be fed with keywords from your sector.
You must present your chain in a precise manner, using the famous QQOPC method:
- Who are you?
- What do you do?
- Since when?
- How?
- Why?
Answer these questions as clearly and succinctly as possible. By getting straight to the point, using keywords relevant to your industry, you'll interest subscribers and please the Youtube algorithm.
💡 The summary has just one purpose: to make it clear what you're doing on the platform.
Opening a YouTube channel and publishing content is a double-edged sword. The significant increase in the number of Youtubers has had a profound influence on video quality.
In other words, if you don't produce quality videos, your company's brand image will take a serious hit. But don't panic - we'll show you how to make professional-quality videos, at a fraction of the cost.
1. The essential equipment for your Youtube videos
When you watch videos on Youtube, those performing on camera are always clearly visible. Why is that? Because they're illuminated by dedicated camera equipment. Without it, you're heading for disaster. Fortunately, we're going to tell you what you need to shine on screen:
- Two light boxes,
- A window with curtain.
A light box is a square device that projects light. You can find kits on the Internet for around 80 euros. When shooting, keep your back to the window to take advantage of daylight, filtered by a curtain.
You can place one light box in front of you, and another to one side, so you can be illuminated from several directions at once. With such a set-up, you'll be well on your way to making quality videos.
Because there's still a long way to go, and it involves sound. Whether you're explaining to your audience how to change a wheel, fix a washing machine or make an omelette, sound quality is essential.
So forget your smartphone's microphone, or that of your laptop. What you need here is :
- A microphone stand,
- A microphone.
Microphone quality is directly correlated with cost. For 140 euros, you start to get a quality microphone, which can even be supplied with a pop filter. This is the sort of round net that sits in front of the microphone. Its role is to prevent unpleasant crackling and other parasitic noises.
Now that we've talked about light and sound, the main thing is missing: video. This is where the budget might take a hit, if the Smartphone hadn't made an appearance. Because yes, here, the quality of your smartphone's camera will do the trick for indoor tutorial videos.
The only thing you'll need is :
With the tripod, you can kill two birds with one stone. How can you do it? By purchasing a tripod equipped with a circle of light. In other words, your smartphone will literally be placed in the center of a circle of light.
In this way, you'll be able to enjoy a new source of light, in addition to your existing softboxes. The cost remains reasonable: around 40 euros.
⚠️ So, to shoot quality videos that reflect the seriousness of your company, you'll need to start with a budget of around 260 euros. Although we haven't yet mentioned editing, which will add slightly to this amount.
2. Which video editing software should I choose?
There are many different types of software on the video editing market. If you don't have the budget for editing software, there are a number of free programs available:
- Blender,
- Windows Movie Maker,
- PowerDirector Essential.
If you have any money left over, don't hesitate to invest in a full-featured editing software package such as Filmora, Blackmagic DaVinci Resolve, or Adobe Premiere Elements. Prices range from 80 euros to 265 euros.
3. How to take care of your content
To make quality Youtube videos, you need to be :
- clear,
- concise,
- sparing with editing effects.
Don't try to impress your audience by breaking with the editing codes used by your competitors. Be disruptive without going overboard. Those who rack up the number of views on Youtube very often demonstrate the sobriety necessary for success.
Selling a product or service requires knowing how to reach prospects. In the digital age, these prospects gather on social networks. Youtube, as the second most popular search engine on the Internet, is the site that allows you to make yourself known.
Offering content to your subscribers, and anyone else who happens to be interested in what you have to teach them allows you to:
- gain credibility,
- share your company's point of view,
- interact with users (comments, likes, etc.),
- better understand the needs of your target customers,
- to be more easily found on Google,
- to win new markets,
- to build up your e-mail list,
- to earn money.
With 2.2 billion unique users worldwide, the vast majority of your customers are on this platform. To reach them, all you have to do is create a channel and offer them the best content.
