Focus on products that sell well on the Internet

It may seem obvious, but your online business needs to offer products and services that sell well. This is essential to create a good marketing strategy, ensure a strong and steady flow of orders, and avoid losses that could damage your e-commerce store.

Questions to ask yourself before choosing a product

You need to carry out accurate market research before opening your e-commerce store. To find the right product or the most profitable service, ask yourself the right questions:

  • Do the products you want to sell meet a specific demand or need among Internet users?
  • Who do you want to reach online?
  • What is the estimated sales market in euros?
  • Is the product or service compatible with your initial budget?

In addition to these various questions, take a look at what the competition is doing and the reference sites in your target area. All this information will help you to know what digital marketing strategy you need to put in place to maximize your online sales activity. Above all, you'll be able to estimate your start-up costs, assess the benefits of doing your own shipping, and learn about all the responsibilities you'll have to assume on the Internet.

Don't forget to answer one of the most important questions: should I offer niche products or high-utility items?

Market research needs to be thorough in order to shortlist a number of potentially profitable products and services. We recommend using practical tools such as Google Trends, SEMrush and Ahrefs. And don't hesitate to use the best CMS to launch your online business and optimize your chances of making a profit on your French-domiciled website!

Study the competition to make good online sales

A profitable business is one that draws inspiration from the competition, so as not to fall behind. So don't hesitate to analyze your competitors' online sites, and take inspiration from their best-selling products when choosing your e-commerce products and services! You'll also get a clear idea of what works.

The idea behind this strategy is to find an original approach to proposing your e-commerce offer, while avoiding products that have gone out of fashion or services that customers consider of little use. Create a real competitive intelligence strategy. You can subscribe to the newsletters of the online stores that spark your interest, browse their product catalogs or visit their social networks for accurate data. While Instagram and Facebook reflect online sales trends fairly well, TikTok remains the social network to follow very closely.

Keeping an eye on other digital companies will also help you align your prices with those of the market. This tip also helps you refine your communication strategy to attract customers and prospects in France and abroad to your online sales platform.

Don't forget to calculate a product's potential profitability before it goes officially online. You need to think about manufacturing, dropshipping, packaging and payment methods.

Surf the trend to launch your online business

If you're looking for products that can be sold immediately on the Internet for your online business, turn to current trends. This strategy minimizes bounce rates and euro losses. You can start building your online reputation, get your first customer and generate your first purchases with this approach.

Connected watches, office chairs and refurbished smartphones are the trend in online sales.

You can also offer :

  • face masks,
  • sports and fitness products,
  • phone holders,
  • baby carriers.

According to Google Trends, pyjamas, dog food, make-up and posture correctors are breaking delivery records on websites.

You have to be careful, though. Fashions are fleeting and changeable. So you need to anticipate variations in your online business and plan a way to bounce back.

Offer quality products and services on the Internet

You may know it, but a product that sells well is a product of excellent quality. Here are our tips for basing your e-commerce business on the sale of a reliable item!

Value for money: a determining factor in e-commerce

Don't take the easy way out. Offering low-quality items in your online store may result in a one-off increase in orders, but you'll always lose out.

Unhappy customers will let the whole world know, which could ruin your reputation and sink your online sales business. Reviews are the lifeblood of the Internet.

All it takes is one unhappy customer to jeopardize your entire e-commerce strategy. Every purchase not made in your store is another sale for your competitors!

Rely on eco-friendly products for your home shopping strategy

Our advice for successful online sales and increased sales? Offer quality products at good prices that are good for the planet. Ecology is very much in the news. 56% of consumers say that environmental concerns are a determining factor in their purchasing decisions. 67% of them even say they buy products that are good for the environment, even if they cost more.

We therefore recommend that you turn togreen e-commerce. You also need to think about the packaging of your products. Choose sturdy containers if you need to deliver fragile items. Pay attention to product expiration dates,website optimization and the prices you display on your website. The slightest misstep can be fatal for your store!

Rely on an excellent marketing strategy for your business

A product or service doesn't sell itself on the Internet. To guarantee the purchase of items in your online store, you need to think about your digital marketing and communications strategy.

You need to know how to communicate on social networks to promote your products and services and propose viable solutions to your customers. Opt for :

  • a newsletter,
  • a blog, a sales tunnel or an online site,
  • promotions and competitions for distance selling,
  • search engine optimization.

Your e-commerce site reflects your professionalism in France and around the world. You need to take care of your image if you want your online business to flourish. Don't hesitate to ask a digital marketing specialist for help in managing your brand image and that of your products online.

Our latest tips for your online business

You can specialize in selling a niche product for your e-commerce store if, for example, you already have a successful concept on social networks. Why not offer rare items or original equipment on your website for customers who share your passion?

The product or service you market must be in a field you're passionate about. You also need a coherent, solid after-sales procedure to cover your back! Meticulous organization and a quality offering can earn you several billion euros in sales. It's up to you to get your e-commerce business off the ground.