Instagram is the leading social network among young and active people, in France and worldwide. With 1 billion users, it is more dynamic than Facebook and more impactful than Snapchat. 50% of users connect at least once a day! And 70% of its users are under 35.
It has also popularized the profession ofinfluencer. An influencer is a person who, by virtue of their status, position or media exposure, is able toinfluence consumer habits for marketing purposes.
In other words, their behaviors are mimetically reproduced by a large part of their community. Many individuals have decided to become influencers by methodically building their reputation on Instagram.
Would you like to embark on this adventure?
Let's discover together our complete guide to becoming an influencer on Instagram.
There are several legal forms you can use to set up your own business:
- The micro-entrepreneur status status is particularly easy to set up, manage and wind up. Your social security contributions are calculated on the basis of your gross monthly or quarterly sales.
-
EIRL (Entreprise individuelle à responsabilité limitée). As the name suggests, the entrepreneur is only liable for the amount of capital he or she has contributed to the company.
-
EURL (Entreprise universelle à responsabilité limitée). It offers the same advantages as the EIRL, but its manager is considered a self-employed worker.
- The SASU (Société par actions simplifiée unipersonnelle) is particularly flexible. Its day-to-day operation is set out in the articles of association. The Chairman of the SASU is covered by the general social security system.
- The SARL (Société à responsabilité limitée) or the SAS (Société par Actions simplifiée ) are suitable if you choose to set up a joint venture.
When you set up your company, you'll need to specify a registered office address. Many instagrammers choose the services of a company domiciliation agency.
Take advantage of a wide range of addresses in prestigious areas of Paris and other major French cities! You'll reinforce the credibility of your business in the eyes of your financial partners and the brands that support you.
This domiciliation offer is accompanied by a full range of services designed to lighten your day-to-day workload: mail management, switchboard, provision of meeting rooms to receive your customers, legal and administrative assistance, etc. So you can lighten your daily routine and concentrate on your core business: growing your business!
To become a true influencer, it's essential to build an Instagram profile with the largest possible community. To do this, be identifiable by precisely defining your positioning, your target followers, your target brands and the style of your communication.
Optimize the publication of content by selecting only what might interest your followers, creating the most added value in their eyes (discovery of new products, new trends, etc.).
Adopt a structured communication approach over time, with an editorial schedule designed to build up your community's loyalty.
Listen to them, and incorporate their feedback into your communication and influence strategy.
Influencers on Instagram earn income from the brands they agree to promote. More often than not, these brands send them products free of charge in exchange for quality online promotion.
In this way, the visibility you give the brand helps it to increase its sales, and pays you for it. Some influencers even become the face of a brand on a regular or official basis.
The microentrepreneur status allows you to benefit from streamlined administrative and tax procedures. You must declare your income online on the official government platform. You'll also need to report your income on your income tax return.
Otherwise, the way you declare your income varies according to the legal status you have chosen.
A number of pitfalls must be carefully avoided to create a close-knit community around your profile.
First of all, meticulously target the brands you'd like to work with, and create a coherent universe to appeal to your followers.
Despite the multiplication of partnership proposals, stay true to the image you want to build.
An Instagrammer who multiplies promotions unnecessarily will dilute his impact with his community, and will discourage other brands from calling on him.
There are many different types of Instagrammer: beauty, travel, clothing, etc. Your creativity and perseverance, combined with good business management, are the keys to your success in this field! So what are you waiting for?
Written by our expert Paul LASBARRERES-CANDAU
June 11, 2020
